Francesco Ferrero

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Multidisciplinary designer and craft practitioner interested in transformative practices and traditional artisanship.



Post Alpe
Manuale
Companaticum
World Wide Weave
Situated — Ↄrafts
Situated — Ↄrafts

ResearchCraftFieldwork
– Ongoing

Situated Craft is an Instagram-based visual research project focused on documenting vernacular practices associated with weaving and other traditional crafts worldwide. Through a deeply personal lens, the project unfolds as a visual journey, reflecting on the intricate beauty and cultural resonance embedded within these age-old practices.
With each post, the project offers a window into the intimate world of artisans and their craft, showcasing the unique techniques, materials, and narratives woven into every creation. Situated Craft seeks to honor the profound connection between individuals, communities, and the land they inhabit.
Beyond mere documentation, this project serves as a tribute to the resilience of tradition in an ever-changing world, highlighting the timeless relevance and personal significance of these ancient practices. Through thoughtful storytelling and immersive imagery, Situated Craft invites viewers to embark on a contemplative exploration of cultural heritage, fostering a deeper appreciation for the profound beauty found in the art of making by hand.



Images:
All the caption and the credits on the instagram page


Self-initiated project started in 2022 during the thesis research as part of the MA studies in Eco-Social Design at the Free University of Bolzano/Bozen (Italy).